Jewelry Pricing Strategy

A simple wholesale jewelry pricing rule is a 2.5-4x markup on your landed cost, higher on impulse styles and lower on competitive basics. Always price from your real landed cost, not the catalog price.

Wholesale price is set by material, plating, stone quality and volume, so unit price drops as quantity rises. Every product on our catalog shows its wholesale unit price.

Read jewelry profit margin or how factories set prices.

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